Privacy Policy

Who We Are

FilterAuthority.co.uk is an independent water filter review and information site run by K. Wilks, based in the United Kingdom. This site exists to help UK households make informed decisions about water filtration. We are not affiliated with any water filter manufacturer.

What Data We Collect

We collect minimal data. We do not require you to create an account, and we do not sell or share personal information with third parties.

• Analytics: We use privacy-focused analytics to understand which pages are helpful. This collects anonymous, aggregated data (page views, referral sources, country) — no personal identifiers, no cookies for tracking.
• Contact form: If you contact us, we store your name and email solely to respond to your enquiry. We never add you to a mailing list without your explicit consent.
• Filter Assistant: If you use our AI-powered filter assistant, your conversation is processed to provide recommendations. We do not store conversation data long-term or link it to your identity.

Cookies

This site uses only essential cookies required for the site to function (e.g., session management). We do not use advertising cookies or third-party tracking cookies. If you click an affiliate link, the retailer (e.g., Amazon) may set their own cookies — this is governed by their privacy policy, not ours.

Affiliate Links & How We Earn

Some links on this site are affiliate links. This means if you click through and make a purchase, we may earn a small commission at no extra cost to you. This is how we fund the site and keep it free to use. Affiliate relationships never influence our recommendations — we recommend the best products regardless of commission rates. Our full methodology is available on our Methodology page.

Third-Party Services

We may link to external sites (Amazon UK, manufacturer websites, government resources like DWI and WHO). Once you leave our site, their privacy policies apply. We are not responsible for the privacy practices of external websites.

Your Rights

Under UK GDPR, you have the right to access, correct, or delete any personal data we hold about you. Since we collect minimal data, this is unlikely to be relevant — but if you have any concerns, please contact us via our Contact page.

Children's Privacy

This site is not directed at children under 16. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date.